Please note: Changes to the LOVEWorks Reimbursement Program have been outlined below.
The LOVEworks reimbursement program was established in 2013 as a state-wide branding initiative designed to promote travel to 维吉尼亚州, strengthen the awareness of the “维吉尼亚州 is for Lovers” brand, and generate organic promotion. 从那时起, we’ve seen more than 370 LOVEworks become staples in communities across the Commonwealth, a true testament to the message of love in 维吉尼亚州 and all of our participating partners. In short, this program has been a huge success!
The LOVEworks have become special places, not only for local communities, but also for travelers. People are drawn to the LOVE letters and often choose them as backdrops for profound life moments such as engagements, 婚礼, 家庭照片, 高级的肖像, 难忘的自驾游, 和更多的.
Having accomplished our goals, 我非常兴奋, we are announcing a shift from reimbursement to 市场营销. We’ve built an amazing product over the past decade, and now it’s time to focus on putting that product in front of potential travelers and bringing even more attention to your locality.
We will be putting together a 市场营销 plan for LOVEworks that will commence in the new fiscal year (July 2024). That campaign will be added to our 品牌宣传活动 & 倡议 page along with a unifying strategy and language we can all use in our 市场营销 efforts. Please stay tuned for these updates!
What does this change mean for you?
Applications for new LOVEwork reimbursements have now closed.
All currently approved applicants should know their LOVEwork reimbursements 我很荣幸– no matter how long it takes them to complete the process.
If you or a business in your locality builds a LOVEwork after we’ve stopped accepting reimbursement applications, we would still love to have those listed on 维吉尼亚州.org and added to our LOVEwork Google Map. 请填写我们的 LOVEworks上市表格 把你的LOVEwork列出来.
Get ready for an exciting new opportunity for all LOVEwork communities and businesses! With your continued support and participation, we’re certain we can take our LOVEworks to new heights.
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