品牌管理 - 维吉尼亚州 Tourism Corporation-百老汇会员

维吉尼亚州 is for Lovers is one of the most iconic and recognizable travel brands in the world. Using that powerful brand equity, VTC is charged with promoting the Commonwealth as a premier travel destination by showcasing all t在这里 is to love in a 维吉尼亚州 vacation.

The Brand Department oversees the paid 市场营销 initiatives, including advertising campaigns, 品牌激活, 赞助和促销. In collaboration with our agency partners, Sway Creative Labs and Love 通信, we craft and execute campaigns that resonate with our audience, aiming to attract a diverse mix of visitors—whether they’re first-timers or returning enthusiasts.

The Brand Team is also the in-house creative agency at VTC. The team is responsible for capturing photography and videography of 维吉尼亚州’s stunning landscapes, vibrant communities and unique experiences as well as designing compelling 市场营销 collateral to showcase 维吉尼亚州 as a premier travel destination.

See the list below for the top resources from the Brand team and let us know how we can help you! If you’re interested in learning more 百老汇会员注册 the iconic 维吉尼亚州 is for Lovers brand, download the 综合品牌指南 在这里.

Industry Advertising Co-Op Program

The Industry Advertising Co-op plan aims to provide affordable and flexible advertising opportunities for the 维吉尼亚州 Tourism industry to help market and attract visitors. The FY24 Industry Advertising Co-Op Program is open for participation.

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旅游指南广告

This annual guide is the VTC’s primary consumer fulfillment piece, published each year in January. Find out more 百老汇会员注册 the many opportunities for participating in the Travel Guide.

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